Michael Heaven is Co-Founder and MD of Butterfly Effect, an award-winning creator marketing agency. He was on the founding team at Social Chain (grew to a $300M market cap), ran a Mark Cuban-backed TikTok agency, and has delivered campaigns for Uber, McDonald's, and Formula E.
Michael Heaven has spent a decade at the intersection of creator culture, commercial strategy, and technology. He joined Social Chain on the founding team and helped grow it from a Manchester startup to a $300M market cap, launching its US operation in New York. He was then headhunted to run Offbeat Media, a Mark Cuban-backed TikTok agency managing communities reaching 200M+ North American users. In 2023, he co-founded Butterfly Effect — an AI-first creator marketing agency that won Best Small Agency at the 2024 Global Agency Awards. He has delivered campaigns for Uber, Square, McDonald's, Formula E, and brands across regulated industries including nicotine and finance. Based between Switzerland and New York, Michael speaks about creator strategy, attention economics, and the honest reality of building businesses from scratch.
Michael Heaven has built his career at the intersection of creator culture, commercial strategy, and technology — joining founding teams before the market caught up, then building what came next.
He was part of the founding team at Social Chain, one of the UK's most recognised social-first creative agencies. During his seven years there, he helped grow the business from a startup to a $300M market cap and led the launch of its US operation in New York — building from zero in a market where nobody knew the name. His client work earned Drum's Social Media Agency of the Year (2015 and 2016) and Digiday's Best Use of Live Video for campaigns with Panasonic and Team GB.
He was then headhunted to run Offbeat Media, a Mark Cuban-backed agency operating TikTok and social communities reaching 200M+ North American users — one of the earliest institutional bets on creator-led distribution at scale.
In 2023, Michael co-founded Butterfly Effect, an award-winning creator marketing agency built on a thesis: AI would transform workflows, distributed teams would become superior, and creators would become the primary marketing channel. The agency won Best Small Agency at the 2024 Global Agency Awards and has delivered campaigns for Uber, Square, McDonald's, Formula E, and brands across regulated industries including nicotine and finance.
He speaks on creator strategy and influencer marketing operations, attention economics, thesis-driven company building, and the honest reality of entrepreneurship — including the parts that polished case studies leave out. Every talk is grounded in real systems, real numbers, and real decisions made under pressure. Based in Switzerland, formerly New York.
Every talk is tailored to the audience. Michael speaks across five conference verticals. The full menu is below — most talks are 25–45 minutes and include Q&A or fireside formats on request.
Every talk is tailored to the audience. Fill in the form and Michael will respond within 48 hours.